Fair use guidelines

APEX VB BENEFITS AND TECHNOLOGY LLC (“HELPFUL”) takes great care in the development and protection of its trademarks and reserves all rights of ownership of its trademarks. The use by a third party of one of HELPFUL’s trademarks without express permission or license, is not permitted or legal. 

To seek permission, please contact us. 

Copyright Notice

© 2024 APEX VB BENEFITS AND TECHNOLOGY LLC. All rights reserved.

General usage

Proper use of HELPFUL trademarks reinforces their role as brands for our products, and helps prevent them from becoming generic names that can be used by anyone. By adhering to the following rules, you help protect HELPFUL’s investment in its trademarks:

• When HELPFUL product is mentioned in communications, ownership by HELPFUL must be attributed in a footnote either on the page/screen where HELPFUL trademark is used, or in the legal section of the communication or site in which it is referenced. 

• The first reference in text to all HELPFUL product names should be followed by the proper trademark symbol

• The proper symbol for registered product names is ®.  Don’t use the registration symbol (®) in connection with marks in countries where our marks have not been registered. Trademark rights vary from country to country

• The proper symbol for product names which are the subject of pending applications or are used in accordance with common law trademark principles is ™.

• Do not create any new logo for HELPFUL or HELPFUL product names.

• Do not incorporate any of HELPFUL product names into your company's product names.

• Do not incorporate any of HELPFUL names into any internet root domains or subdomains owned by your company.

• Do not connect your company name with HELPFUL product names.

• Alterations of the approved trademark are not allowed

Domain Names

Do not use HELPFUL trademarks or potentially confusing variations in your internet domain name. This helps prevent internet users from being confused as to whether you or HELPFUL is the source of the Website.

List of trademarks

Below is a current listing of trademarks owned by APEX VB BENEFITS AND TECHNOLOGY LLC in the United States. Please note that laws concerning use and marking of trademarks or product names vary by country. Always consult a local attorney for additional guidance.

To the extent a name or logo does not appear on the list does not constitute a waiver of any and all intellectual property rights that HELPFUL has established in any of its trademarks and logos.

Last updated: July 2024